Nordstrom opened its first-ever flagship store, located at 225 West 57th Street in New York City.

The new store is for women and children — and is located across the street from its new Men’s Store, which opened in April 2018.

The new 320k sq ft store is seven levels — and sits at the base of Central Park Tower, the tallest residential building in the world.

Apparel brands are offered across a broad range of price points, including Dries Van Noten, Givenchy, Saint Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop. Accessory brands include Longchamp, Chloe, Valentino, Fendi, Loewe, MCM, Coach and more.

Honoring its heritage in shoes dating back to 1901, Nordstrom NYC offers customers three shoe departments, including one entire floor dedicated to women’s shoes. The vast shoe selection includes Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, Birkenstock, UGG, Steve Madden, Nike and more.

A Rotating Series of Installations

A testament to the ever-evolving nature of the New York City store, the first level will be home to a rotating series of installations, kicking off with a Christian Louboutin pop-up featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men & women, inspired by the Palais de la Porte Dorée museum near Louboutin’s childhood home in Paris.

Olivia Kim, Nordstrom Vice President of Creative Projects, also brings the unique Nordstrom offering to life, curating concepts within the flagship to create a sense of newness and discovery for customers.

Beginning with British fashion house Burberry, the exclusive Nordstrom concept shop will showcase products from the Autumn/Winter 2019 collection, housed within a giant, immersive installation spanning five rooms, accented with wood paneled walls and raised theatre style seating, windows for visitors to illustrate or tag with graffiti, and a café featuring Nick Knight’s Portrait of a Rose print throughout with a menu of British classics available to order.

A Sneaker Boutique

Kicking off fall with Nordstrom x Nike (NxN), Nordstrom has developed the ultimate women’s sneaker boutique with a distinctive view on style and sport. NxN is the place to find coveted Nike product with a curated selection of merchandise from the most compelling brands in fashion.

To celebrate the opening, the shop will exclusively launch a Jordan Air Latitude 720 sneaker with Swarovski and the Nike by Olivia Kim capsule collection of sneakers and apparel, inspired by Kim’s NYC-experience during the 90s, launching in-store on October 31.

More Than 100 Beauty Brands 

Elevating the in-store beauty shopping experience to new heights, the flagship will offer more than 100 beauty brands spanning two floors, including 16 shops from brands such as YSL, Armani, Dior, MAC, La Prairie, Byredo, Le Labo, Diptyque and Creed. Four digital experiences were developed for customers to explore the extensive offering.

Experiences include a Lipstick Finder, allowing customers to try on 400 lip colors via augmented reality; Fragrance Finder, an interactive quiz designed to narrow down the perfect scent, including a button to press and smell the desired scent; a Skincare Finder to assess the individual needs of each customer and recommend helpful products; and Beauty Stylist Virtual Mirror, an interactive mirror that allows customers to virtually ‘try on’ trend makeup looks.

Located one floor above the make-up counters, Nordstrom Beauty Haven is where the most-branded beauty services come together under one roof, including Base Coat manicures, Sisley and Heyday facials, blowouts by Dry Bar, eyebrow shaping by Anastasia Beverly Hills and threading by Blink Brow Bar, St. Tropez spray tans, The Light Salon light therapy, and, for the first time at a department store, injectables with Kate Sommerville.

Store Design 

The flagship features an iconic glass wave façade designed by James Carpenter Design Associates to bring in more natural light and provide an interactive viewing experience for customers inside the store and for all at street level – connecting the shopping experience to the city.

An open, hyper-flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New Yorkers respond to. The store environment creates a sense of discovery, allowing customers to navigate easily and find new brands they haven’t experienced before.